Shilpa Shetty at the brunch hosts a brunch in support of the Elle Breast Cancer Campaign in Mumbai

Bollywood and Fashion rally together to support the cause

Mumbai, October 14, 2012: In support of Breast Cancer Awareness month,, India’s largest online shoe store, today hosted a brunch in Mumbai at Mangiamo where Bollywood and Mumbai’s fashion fraternity joined hands to support the Ogaan Cancer Foundation.

As a part of the initiatives planned for the Elle Breast Cancer Campaign, beStylish earlier this month launched an ultra-stylish range of pink footwear – the ‘Pink Ribbon Collection’. 15% of its sales will be directed to the Elle Breast Cancer Campaign. A cheque amounting to Rs. 1,00,000 raised till date from the ‘Pink Ribbon Collection’ was presented this afternoon; for the Ogaan Cancer Foundation by Shailen Amin, CEO, and Shilpa Shetty Kundra.

Hosted by the two founders of Shailen Amin, CEO, and Abhishek Lal, Director Merchandise, the event was also generously supported by Shilpa Shetty Kundra, Gul Panag, Dia Mirza, Chitrangada Singh, Jacqueline Fernandez, Malaika Arora Khan, Milind Soman, Minissha Lamba, Dino Morea, Chetan Bhagat, Narendra Kumar Ahmed among others. Each guest presented their personal message to spread awareness for Breast Cancer; at the brunch.

Commenting on the initiative, Shailen Amin, CEO, said, “It is tough to ignore the statistics that one in 30 women in urban India runs the risk of developing breast cancer. This brunch with Mumbai’s influencers has been designed to aid greater awareness for both breast cancer and timely testing. We hope that our multiple initiatives to support the Elle Breast cancer campaign will help spread awareness for the cause and make an impact on thousands of women in India. At, every October will be a ‘Pink’ October”.

"The Ogaan Cancer Foundation has always adhered to a simple philosophy: one cause, one message - breast cancer awareness and education. Over the years, that philosophy has become a mantra for our many partners and has had an impact we never dreamed possible, touching the lives of tens of thousands of supporters nationwide. We appreciate the initiatives undertaken by BeStylish to help us with our cause." thanks Pernod Ricard India, Suryagarh-Jaisalmer, Baby Cakes, Ambika Pillai and Chambor for their support to the cause.

About is India’s largest online shoe retailer with the largest range of international, high street and popular footwear brands for men, women & children. The portal houses over 5000 styles and 150 brands, including lust-worthy labels like Monolo Blahnik, Melissa, Ashworth, Guess, Ed Hardy, Versace, Adidas Originals, D&G, DKNY, Nike, Puma, Adidas, Reebok, Hush Puppies, Billabong, Alcott, Carlton London, Catwalk, Converse, etc. As a shoe connoisseur’s one-stop destination, beStylish takes its love affair with shoes one step further by launching private labels. Choosing creative ways to meet niche customer needs, beStylish delivers innovation in footwear fashion through accessories like Heel Condoms, specialized shoes for diabetics, designer shoe-bag pairings, an exclusive Italian collection and a lot more being added from time to time. beStylish offers its customers an exceptional online shopping experience with free delivery anywhere in India, a 100-day return policy, 24/7 customer care support and a best price guarantee